Medialink Chosen as Official Satellite News Feed Provider At 1998 International CES -- The Source for Consumer Technologies

NEW YORK, October 14, 1997 -- Medialink Worldwide Incorporated (Nasdaq: MDLK), the global leader in communicating corporate news to the public via television and radio newscasts, has been chosen as the official satellite news feed provider for the 1,800 exhibitors at the 1998 International CES (Consumer Electronics Show), the foremost consumer technology event in the world. The trade show will be held January 8-11, 1998, in Las Vegas.

Medialink's team of news veterans will be available before, during and after the trade show to produce television and radio news releases, satellite and radio media tours, interactive videoconferences and provide a variety of mailing and fax services to the media. These communications services are offered to all CES exhibitors seeking recognition as they launch a new product, spotlight their latest innovation or promote their corporate image. Video and audio also will be placed on Medialink's NewStream Internet web site (www.newstream.com), making the news available directly to consumers. These video and audio news projects will be hyperlinked to the Consumer Electronics Manufacturers Association website (www.cemacity.org) as well as to the exhibitors' websites.

"It's a great honor to have been chosen to be part of such a prestigious event," said Mark Manoff, Senior Vice President of Sales for Medialink. "A wealth of news emanates from CES each year, and we look forward to assisting attending companies in reaching the worldwide media with their information."

Amy Kozlowski Hill of the Consumer Electronics Manufacturers Association (CEMA), the sponsor of the CES, stated, "We are pleased to be partners with Medialink in helping our wide range of exhibitors promote the latest, most innovative and most consumer-enabling technology products that will hit the market in 1998. We are confident that broadcasters will want to cover the Show because it has such mass appeal."

Medialink is the world leader in providing video and audio production and satellite distribution services to thousands of television and radio stations for corporations and other organizations seeking to communicate their news to the public. Medialink also provides corporate consultation and production through its Medialink Corporate Television division. In addition to broadcast media services, the company also provides press release distribution services as well as tracking and analysis of print and broadcast news coverage to help its more than 1,200 clients understand how they are perceived in the media, including the Internet, and to gauge the effectiveness of their public relations efforts.

Medialink, founded in 1986, is based in New York and maintains offices in Los Angeles, San Francisco, Washington, DC, Chicago, Dallas, Atlanta, and Norwalk, CT; international headquarters in London with a regional office in Birmingham, England; and a network of affiliates in more than 17 countries in Europe, Asia, the Pacific Rim and Latin America. The New York office can be reached at 212-682-8300 and via the Internet at www.medialink.com.

With the exception of the historical information contained in the release, the matters described herein contain forward-looking statements that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. Such statements involve various risks and may cause actual results to differ materially. These risks include, but are not limited to, the ability of the Company to grow internally or by acquisition, and to integrate acquired businesses, changing industry and competitive conditions, and other risks outside the control of the Company referred to in the Company's registration statement and periodic reports filed with the Securities and Exchange Commission.

To receive more information on Medialink Worldwide: via fax at no charge, dial 1-800-PRO-INFO and enter ticker symbol MDLK, or visit Medialink's website at www.medialink.com.

SOURCE Medialink Worldwide Incorporated

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/CONTACT: Greg Jones, VP Marketing Communications of Medialink, 212-682-8300 or gjones@medialink.com/

/Web site: http://www.medialink.com , http://www.newstream.com , http://www.cemacity.org /

(MDLK)

CO: Medialink Worldwide Incorporated ST: New York IN: TLS CPR SU: PDT

DO -- NYTU023 -- 2374 10/14/97 08:36 EDT http://www.prnewswire.com